CLIENT
Rosseel is a long-established premium retailer specialising in high-quality home appliances, audio and interior brands. After several unsuccessful attempts with other agencies, they sought a rebrand that would elevate their image to match the quality of the products they curate.
CHALLENGE
The brand lacked a cohesive, contemporary identity that balanced heritage with modern refinement. The challenge was to create an elegant, trustworthy and premium visual language that captured Rosseel’s positioning after multiple failed rebranding attempts by other designers/agencies.
RESULT
A rebrand anchored in a modernised logotype, a bold colour palette and organic graphic forms that add warmth and recognisability. The new brand gives Rosseel a look and feel that aligns with their quality standards. The rebrand succeeded with the owners, where previous attempts failed providing the sophistication the client had been seeking.
