CLIENT
Piggy Pock is a new meat brand built around authenticity, heritage and high-quality sourcing. I was responsible for the full brand creation, from brand concept and logo design to the complete packaging system.
CHALLENGE
The brand needed an identity that communicated craftsmanship, trust and Romanian heritage without falling into outdated or folkloric aesthetics. The challenge was to make it feel artisanal yet clean and contemporary and appeal to the Romanian diaspora in Belgium and the UK.
RESULT
A distinctive brand and packaging line inspired by Romanian hand-carved woodcraft. The etched pig icon, crafted typography and warm textures create a rustic yet friendly feel, while a clear packaging system boosts shelf impact and recognisability.
