CLIENT
Walden Group is a major European player in healthcare logistics and digital services. Walden FAST is their new digital umbrella bringing multiple tools together into one connected ecosystem.
CHALLENGE
The identity needed to represent a modular, interconnected digital suite while remaining abstract and non-sensitive. It had to convey connection, flow, interconnectedness and healthcare-grade precision.
RESULT
I designed a visual identity built on a geometric symbol expressing interconnected flow and acceleration. With a green palette, modular grid and flexible mark, FAST now has a unified, safe-to-share identity that scales across all current and future digital modules.
