CHALLENGE
FutureForward should express growth and meaningful change without becoming too corporate or abstract. The core creative idea I developed - change as a collective puzzle built piece by piece - had to be translated into a simple, modern visual identity.
CLIENT
FutureForward is a mission-driven initiative focused on awareness, responsibility and positive impact within organisations and society. Their goal is to communicate change and collective progress in a way that feels modern, optimistic and accessible.
RESULT
A conceptual yet accessible identity built around the letters F, with a puzzle piece hidden in the negative space, a direct visualisation of the brand’s mission. I created the tagline and full identity system, including colour palette and typography.
