CLIENT
Claro™ is a pioneering bio-ink used in advanced 3D bioprinting for medical research and regenerative medicine. Part of Tessenderlo Group’s innovation ecosystem, the material is used by universities, biotech labs and research centres worldwide.
CHALLENGE
Claro™ needed a visual identity that communicated scientific trust. The brand had to feel clean, precise and medical and scale seamlessly from technical documentation to digital interfaces and exhibition materials.
RESULT
The visual identity is inspired by a Möbius-symbol that reflects the continuous and seamless flow of bio-material extrusion. The form suggests movement of the material. The minimal look and feel reinforces scientific trust.
