CLIENT
AB InBev is the world’s largest brewer, active in 150+ countries and serving over 1.5 million bars globally. In Belgium alone, more than 2,000 bars regularly participate in AB InBev initiatives. In this context, BarPro was their training program for hospitality staff, focused on elevating service quality and product knowledge.
CHALLENGE
BarPro needed a recognizable visual identity that was easy to deploy across channels, and aligned with AB InBev’s broader brand standards. The campaign required a new logo and cohesive and a mini visual identity that would appeal to bartenders, bar owners, and training partners, while standing out within the competitive hospitality landscape.
RESULT
I designed the logo, the photography style and other assets used across print and digital channels. The identity was rolled out through multiple touchpoints, including enamel plaques and diploma’s awarded to participating bars, giving the program a tangible, premium presence.
